Meta Ads, formerly known as Facebook Ads, is Meta’s advertising platform that allows businesses to promote their products or services across Meta’s suite of apps, including Facebook, Instagram, Messenger, and Audience Network. With powerful targeting options, Meta Ads enables advertisers to reach specific demographics, interests, behaviors, and even custom audiences based on website activity or existing customer data. The platform offers various ad formats, such as photo, video, carousel, and stories, allowing businesses to craft engaging campaigns. By leveraging Meta’s extensive user base and data, advertisers can maximize brand visibility, drive traffic, and generate leads or conversions efficiently.