Lead generation is the process of attracting and converting potential customers, or “leads,” into interested prospects for a business’s products or services. It involves various strategies, such as content marketing, search engine optimization (SEO), social media marketing, email campaigns, and paid advertising, to capture the attention of potential clients. Effective lead generation targets the right audience through relevant messaging and offers, encouraging them to provide their contact information or engage further with the business. Once leads are acquired, businesses typically nurture them through personalized communication until they are ready to make a purchase or decision.